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General Electric's Vehicle Innovation Center contains 30 media stations designed to help customers understand both the potential of alternative-fuel vehicles and GE Capital's investment in technologies and services to facilitate EV deployment.

A variety of media experiences fill the center, from video stations to interactive kiosks to simple games. Blue Telescope worked with the client to audit hundreds of existing media assets and formulated a content strategy to enhance and expand upon the exhibit's existing narrative.

Blue Telescope developed custom software to schedule and present existing media, and new interactive exhibits were designed to focus on topics including alternative fuels and the electric vehicle ecosystem.

A robust CMS allows clients to easily add and modify content throughout the space, ensuring that the experience will continue to grow and expand with GE's electric vehicle offerings.

PROJECT INFO:
Client Freeman for General Electric
Location Eden Prairie, MN
Capabilities Interface Design, Motion Graphics, CMS Development, Content Strategy
Partners Freeman (exhibit design & fabrication)