Blue Telescope worked with Kubik to develop Innovation Stations for Hewlett Packard, digital tabletops that present relevant, customized content to visitors at the company's new customer welcome center.

Visitors interact with a large touchtable to navigate a mindmap of connections between products, initiatives, and case studies. Each indivual subject can be expanded into a series of digital 'content cards' that can be moved, rotated, and scaled to address visitors from every angle of approach.

The flexible layout allows users to explore independently, or for staff to present content at large scale to small groups. Staff can use tabletop shortcuts to rearrange the cards instantly for different presentation scenarios.

A custom content management system allows for the restructuring and updating of content to ensure that product features and brand messaging stay fresh. Located at HP's Palo Alto headquarters, the Innovation Stations are designed to facilitate in-depth exploration and conversation with the company's most important customers.

PROJECT INFO:
Client Kubik for Hewlett Packard Inc.
Location Palo Alto, CA
Capabilities Experience design, Interface Design, Multi-touch, CMS Development
Partners Kubik (design & fabrication)
  MAD Systems (AV integration)
  Red Thread (content strategy)
RECOGNITION:
  • Communicator Award, Interactive Media (Silver)
  • Telly Award, Interactive Media (Bronze)