Blue Telescope developed a suite of exhibits for the European Hematology Association's annual conference focused on immuno-oncology, an emerging treatment approach that targets the body's immune system to help it fight cancer.

Visitors first encounter a serpentine counter featuring a timeline of significant events in the history of immuno-oncology. Additional exhibit zones use digital media to present the basics of the immune system, assessments of clinical trial data, and adverse events related to immuno-oncology.

The centerpiece of the exhibition is a unique, large-scale media experience in which tumors and immune cells float down a digital wall onto an interactive tabletop. Visitors select the floating images to explore emerging therapies through interactive animations. Each treatment is presented step-by-step, inviting visitors to interact through simple gestures, such as dragging t-cells to tumors or activating a virtual syringe.

Blue Telescope worked closely with EHA and the exhibit's sponsors to ensure that the content reflected the latest research, communicated clearly, and was medically accurate. The exhibition incorporated over 100 screens of multi-media content, making thousands of impressions on doctors attending Europe's largest conference for the study of hematology.

PROJECT INFO:
Client GES for the European Hematology Association and its corporate sponsor
Location Copenhagen, Denmark
Capabilities Experience Design, Content Strategy, UX Design, Interface Design, Motion Graphics
Partners GES (exhibit design & fabrication)