Blue Telescope, the interactive exhibit agency, has completed a microsite which will educate and entertain visitors to New York City’s Rubin Museum of Art in support of their exhibit “Hero, Villain, Yeti: Tibet in Comics”. Blue Telescope developed the site specifically to be used at the museum, utilizing QR codes and mobile devices to provide engaging ways for visitors to explore the exhibit on comics and the Himalayas.

The “Hero, Villain, Yeti” microsite incorporates event listings, a blog, and several games and activities. “Caption Contest” gives users the opportunity to submit humorous captions or titles to accompany original comic panels created for the website. “Comics Revealed” presents head to head comparisons of characters, locations, and items that appear frequently in Himalayan art with modern portrayals from comic books of the last 60 years. “Personality Quiz” asks a series of multiple choice questions to determine the visitor’s inner comic persona: are they a heroic crime fighter, a diabolical villain, or the fearsome and monstrous yeti?

The “Hero, Villain, Yeti” microsite provides an engaging visitor experience for guests to the Rubin Museum. The interactive technological presence ensures a unique spin on the physical exhibit and helps extend the experience beyond the walls of the museum.

The Rubin Museum of Art is a nonprofit cultural and educational institution dedicated to the art of the Himalayas. Its mission is to establish, present, preserve, and document a permanent collection that reflects the vitality, complexity, and historical significance of Himalayan art and to create exhibitions and programs designed to explore connections with other world cultures. The Rubin Museum is committed to addressing a diverse audience- from connoisseurs and scholars to the general public. Through its collection, exhibitions, and programs, the Rubin Museum is an international center for the preservation, study, and enjoyment of Himalayan art. For more information, visit