Blue Telescope, the interactive exhibit agency, was awarded three Summit Creative Awards, including two Silver and one Bronze. The projects were selected from a pool of more than 5,000 submissions from 24 countries.
Silver Awards were granted to the following exhibits:
- In the “Corporate Image/PR Interactive Media” category, the Xerox Innovation Game is a permanent, interactive game installation at Xerox’s Executive Briefing Center that lets users discover connections between the company’s innovations of the past and present. It was created in partnership with The Brand Experience.
- In the “Health/Medicine Interactive Media” category, the Bausch + Lomb Interactive Exploration Station is a gesture based multi-screen experience presented at medical conventions to educate healthcare professionals about the brand’s Lotemax Gel.
A Bronze Award was granted to the following exhibit:
- Also in the “Health/Medicine Interactive Media” category, the Watson Grand Prix Challenge is a race car-themed game show challenge presented at the American Urological Association’s 2013 Annual Meeting to educate physicians about the company’s product line.
Founded twenty years ago, the Summit Creative Awards is an annual competition recognizing creative excellence in advertising and marketing companies, including all medias and industries.
“It’s great to have our thoughtful interactives honored,” said CEO Trent Oliver. “Making unique and creative experiences that are specific to each company isn’t easy, but it is rewarding.”